Partner With
Gray Oak Journal

Who We Are

Gray Oak Journal is written by Dr. Susan Ries Valashinas, DVM, and published through Gray Oak Veterinary Investments, LLC. It is an editorial publication on leadership, culture, mentorship, and the business of running a veterinary practice.

Our Audience

Our tagline says it best: veterinary roots, universal truths. The journal is grounded in veterinary medicine, but its subject is leadership itself — and that audience reaches well beyond the exam room. Our readers include:

• Veterinary hospital owners and medical directors
• Practice managers and administrators
• Associate veterinarians and senior support staff
• Leaders, owners, and managers in other fields who read for the universal lessons on hiring, culture, accountability, and mentorship
• A growing secondary readership of engaged pet owners who follow the journal for the behind-the-scenes view of how good hospitals are run

The lessons start in veterinary medicine, but they apply anywhere people lead people. Hiring the right team, building a healthy culture, making hard decisions with imperfect information, and developing the next generation of leaders look remarkably similar across industries.

Their influence extends beyond their own decisions. Every client interaction in a veterinary hospital — and every team in any organization — is shaped by the culture these leaders build, which makes them a uniquely high-trust audience for aligned brands.

Partnership Opportunities

We work with brands aligned with our editorial standards in the following ways:

• Affiliate partnerships. Contextual placement of affiliate links within relevant articles.
• Newsletter sponsorships. Sponsor placements within our email newsletter, delivered directly to subscribers.
• Sponsored content. Branded articles clearly labeled as sponsored, produced to the same editorial standard as the rest of the journal.
• Custom partnerships. Longer-term arrangements tailored to the brand’s goals and our readers’ interests.

Editorial Standards

Gray Oak Journal is editorial, not promotional. Any partnership placement is contextual, disclosed, and held to the same standard as our independent work. We only partner with brands we would be comfortable recommending to a colleague.

Get in Touch

For partnership and sponsorship inquiries, please contact George Valashinas, President of Gray Oak Veterinary Investments, LLC.

Email: grayoakjournal@gmail.com
LinkedIn: George Valashinas

We respond to all serious partnership inquiries within five business days.